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Last updated: 25 August 2026
The short version
We know privacy policies are usually written to be skimmed past, so here's what actually matters:
- We only collect the information you choose to give us (plus some standard website analytics).
- We never sell your information, and we never pass your details to a third party unless you've specifically asked us to. No exceptions, no pre-ticked boxes, no "partners" you didn't ask for.
- We record consultation calls so we can send you an accurate written summary afterwards — we'll always tell you before we do.
- You can ask us what we hold about you, ask us to correct it, or ask us to delete it, at any time.
The full detail is below.
1. Who we are
Home Selling Expert is a trading name of Matthew Cooper Property Consultancy Ltd, a company registered in England and Wales (company number 08646806).
For the purposes of UK data protection law, we are the "data controller" of your personal information — which simply means we're responsible for looking after it.
How to reach us:
- Post: Amelia House, Crescent Road, Worthing, West Sussex, BN11 1RL
- Phone: 0330 223 5568
- Email: contact@homesellingexpert.co.uk
We are registered with the Information Commissioner's Office (ICO), the UK's data protection regulator, under registration number ZA843935.
2. The information we collect
Information you give us
- When you fill in a form on our site (for example, an enquiry form, our home-selling quiz, or an email signup): your name, email address, phone number, and — where the form asks for it — your property address and details about your situation.
- When you book or take part in a consultation: what you tell us about your property, your sale, your circumstances, and your goals.
- When we speak on the phone: we record and transcribe consultation calls. We do this so we can concentrate on the conversation rather than note-taking, and so the written summary we send you afterwards accurately reflects what was discussed. We'll always let you know a call is being recorded.
- When you email or message us: whatever you choose to include.
- If you become a client: the additional information needed to run your sale — for example, details about your property, your existing estate agent, your solicitor, and the progress of your transaction.
Information collected automatically
- Website analytics and cookies: standard information about how you found and used our website — pages visited, device and browser type, and approximate location. See our Cookie Policy for the full detail and how to control this.
- Landing page: our website stores the first page you arrived on in your browser's local storage, so that if you later send an enquiry we can understand which of our guides brought you to us.
We do not knowingly collect information from anyone under 18, and our services are not aimed at them.
3. How we use your information — and our lawful basis for it
UK data protection law says we need a valid reason ("lawful basis") for everything we do with your information. Here's the plain-English version:
| What we do | Why we're allowed to |
|---|---|
| Answer your enquiry and give you guidance | It's necessary to take the steps you've asked us to take (contract), or it's in our legitimate interest to respond to people who contact us |
| Provide our services if you become a client | Contract — we can't run your sale without it |
| Record and transcribe consultation calls | Legitimate interest — keeping an accurate record of the guidance given, for your benefit and ours. Tell us at the start of a call if you'd rather not be recorded |
| Send you our email guides and tips (if you signed up) | Consent — and every email has an unsubscribe link |
| Keep records of our guidance and transactions | Legitimate interest, and legal obligations (tax and company law) |
| Publish anonymised case studies and videos about the situations we've helped with | Legitimate interest — we remove names, addresses, and anything that could identify you before anything is published |
| Improve our website and marketing | Consent (for analytics and advertising cookies — see the Cookie Policy) |
A note on AI tools
We use AI tools (including Anthropic's Claude) to help us transcribe calls, summarise conversations, and draft documents such as some personalised written guidance we send you. These tools process information under contract with us; our providers do not use your information to train their AI models. A human — usually Matthew — reviews anything important before it reaches you.
4. When we share your information
This is the part of most privacy policies where things get vague. Ours doesn't need to be:
We only introduce you, or pass your details, to a third party when you have specifically asked us to. For example, if during a consultation you ask us to connect you with an auction house, an estate agent, or a solicitor, we'll share your details with them — because you asked. We will never pass your details to a third party "on your behalf" without you requesting it, and we never sell personal information to anyone.
Separately from introductions you request, we use a small number of carefully chosen companies to run our business. They process your information on our instructions, under contract, and can't use it for their own purposes:
- HubSpot — our customer relationship system (hosted in the EU) and email delivery
- Airtable — where we manage our client work
- Webflow — hosts this website and receives what you type into our forms
- Heyflow — powers our interactive quiz and enquiry forms
- Loqate — the address-lookup on our forms
- Google Workspace — email, documents, and calendars
- Zoho — email service
- Aircall — our phone system, which records and transcribes our calls with you
- Anthropic — AI processing, as described above
- Microsoft Clarity — anonymised heatmaps and usage insights that show us how visitors use our website
- Zapier, n8n and SkyVia — automation tools that move information between the systems above
- Slack — our internal team communication
The only other exception: if we were ever legally compelled to share something — for example by a court order — we'd have to comply. It's never happened.
5. Where your information is stored
Some of the providers above are based in, or store information in, the United States. Where information leaves the UK, it's protected by safeguards recognised under UK law — the UK Extension to the EU–US Data Privacy Framework, or the International Data Transfer Agreement/Addendum (the UK's approved contractual protections).
6. How long we keep your information
| Type of information | How long |
|---|---|
| Enquiries that don't become clients | Kept while they're still relevant to helping you if you come back to us; reviewed periodically and deleted when no longer needed |
| Client records (consultations, sales, written summaries) | 6 years after our work together ends — the period in which legal or tax questions could still arise |
| Call recordings | 2 years, though the transcript and written summaries may be kept as part of your client record |
| Email list signups | Until you unsubscribe, or after 3 years of inactivity |
| Website analytics | Per the retention settings in our analytics tools — see the Cookie Policy |
When we no longer need your information, we delete it or fully anonymise it.
7. How we protect it
Access to your information is limited to the small team who need it to help you. Our systems are protected by the security measures of the providers listed above (all of whom maintain their own certified security programmes), plus sensible internal controls: unique logins, two-factor authentication, and access on a need-to-know basis. No system is ever perfectly secure, but if a breach ever put you at risk, we would tell you and the ICO promptly, as the law requires.
8. Your rights
You have the right to:
- Access — ask for a copy of the information we hold about you
- Correction — ask us to fix anything that's wrong or incomplete
- Deletion — ask us to erase your information (we'll do so unless we're legally required to keep it)
- Restriction — ask us to pause using your information while a question about it is resolved
- Objection — object to our use of your information where we rely on legitimate interests, including for direct marketing (which we'll always stop on request)
- Portability — receive the information you gave us in a reusable format
- Withdraw consent — where we rely on your consent (like marketing emails or analytics cookies), you can withdraw it at any time
To use any of these rights, just email contact@homesellingexpert.co.uk. We'll respond within one month, and we'll never charge you for a reasonable request.
If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113 — though we'd appreciate the chance to sort it out ourselves first.
9. Cookies
Our website uses cookies and similar technologies. The full list, and your choices about them, are in our Cookie Policy. You can change your cookie preferences at any time using the cookie icon in the corner of our website.
10. Changes to this policy
When we make meaningful changes to this policy, we'll update the date at the top and, if the change significantly affects you, we'll draw attention to it on the website or by email.
