Ian's Accelerated Sale Success: From Overwhelmed to Over the Asking Price — Done in Just 101 Days

When Ian decided to use our Accelerated Property Sales Service it wasn’t his house he needed to sell, it was his 70 year old Dad’s.

After a recent health scare Ian wanted to move his Dad closer. Ian lived in Essex and his Dad was over 1 hour and 20 minutes away in Stevenage.

1. The property needed work...

His Dad’s place was in a bit of disarray. As Ian said, it had started going to “rack and ruin”.

It wasn’t a great living situation and Ian had lost track of how bad it had gotten. The carpets were 25 years old and he wouldn’t describe his Dad as a domestic goddess!

The house needed a lot of work and so Ian was faced with a couple of choices...

• Option #1: Full refurb.
  Does he gut the place and refurb it to make it nice for his Dad again? It'd be extremely difficult to manage from a distance. And would still leave his dad over an hour away...
• Option #2: Sell as-is.
  Alternatively, does Ian cut their losses, sell the property, and get his dad a place closer to him and his brother?

When Ian laid out the options, his Dad wanted to move on sooner because the house did have some bad memories from his health issues.

So taking time for a lengthy refurb was off the table. The property had to be sold...

2. Living Far Away Made Things Difficult

This is when Ian started to weigh up the challenges of trying to sell a property 1 hour 20 mins away: 

• He couldn’t easily be present for viewings or to meet agents.
• He couldn’t just pop round to work on the property in the evenings after work to tidy it up.
• And with a young family of his own and a full time job, the added distance made it an unmanageable situation.

He thought the condition of the house meant a conventional Estate Agent wasn’t going to be the best fit...

He felt it'd probably be of interest to a property developer, so selling via auction was one alternative he thought might work...

He'd heard of "cash house-buying companies" too - and knew this was the fastest way to sell a home...

So like many of the clients we work with, Ian consulted Google and searched for “We Buy Any House” type services too. He wanted a quick sale after all. And the quicker he could sell his Dad’s house, the quicker he could buy him a better one and move him in.

So speed was of the essence here; Ian wanted to sell the house fast. That was the main driver, and the reason he discounted using conventional Estate Agents.

3. Exploring "Quick-Sale" Alternatives

Ian found our site at HomeSellingExpert.co.uk. 

The purpose of this chat is for me to understand your situation in detail so I can help work out your best course of action.

There are usually five options open to you:

1. Sell your property through a conventional Estate Agent .
2. Use a home buying company and get a quick cash offer.
3. Put your property with an auction house.
4. Consider our Accelerated Property Sales Service.
5. Do nothing.

4. Working through the options...

It became clear that options 1 and 5 were immediately off the table, and there were downsides with the others too.

• "Do nothing" wasn't an option.
  Ian had to sell his Dad’s place so the “do nothing” choice wasn’t an option.
• Estate Agents were too slow.
  With speed being the key to a successful sale for him, using a conventional Estate Agent was also ruled out. 
  
  Ian couldn’t wait 7 months to sell, and he didn’t want all the hassle that comes with using Estate Agents directly.
  
• Auction prices were too low.
  Despite the property being a good fit for auction because of its condition, I didn’t think it was the best option for Ian either.
  
  The property developers who buy at auctions would certainly be interested, and it would sell reasonably quickly....
  
  But those buyers also pay the lowest prices! And because the property was still mortgageable, I felt Ian and his dad could do better.‍
• House-Buying Company prices were too low.
  I had similar thoughts about Ian using a home buying company too. Yes, he would get a very quick sale... but he had some time to work with... and so I knew we could use that time to get him way more money.

Ultimately, this is why I suggested our Accelerated Property Sales Service.

It's the same process I developed to sell over 100 of my own properties 2x faster than the average estate agent sale, while still getting the best possible price for you.

(And no, we don't just recommend it to everyone. We only offer it to around 1-in-4 people we speak with on our advisory call.)

But perhaps even more importantly for Ian...

As part of the service we handle everything for you. This was particularly valuable to Ian with him living so far from the property.

5. Taking the Pressure Off the Family - Communicating Every Step of the Way

I walked Ian step-by-step through how the service works and how we manage the entire sale for him.

• I showed him how we’d use Estate Agents... but in a very specific way. (And we;d handle them directly, so he wouldn't have to.)
• I explained the things we do to generate as much buyer interest as possible in a property, as quickly as possible...
• Then how we negotiate with buyers directly to get the best possible price for our client, and vet their position accurately.
• Finally, I explained the things we do once a sale is agreed to make sure it completes as quickly as possible, and reduce the chance of it falling through. (Our sales are around 3x less likely to fall through than the national average.)

Finally, I explained how, throughout the process, we’d keep Ian in the loop to let him know exactly what was happening.

Ian was happy with what he heard, and decided to come on board.

He signed our simple 1-page online agreement so we could get started. This agreement is unique—and benefits our clients—in 3 ways: 

1. Simple agreement. It's not 5 pages of small print. Just one page of big text, in plain English.
2. It's no-sale-no-fee. So the pressure's is 100% on us to deliver.
3. There's no tie-in period. I call this our "Love Us or Leave Us" clause. It means Ian could withdraw at any time, for any reason, and without any costs if we didn't live up to expectations. (I still don't know of any other property sales company in the UK who works like this.)

6. Launching the process

Initially we were updating Ian every day to keep him in the loop, and give him confidence in the process.

After a while he knew he was in safe hands, and was happy to let us get on with it. At that point, we began giving routine weekly updates instead.

We also consulted him whenever it came to important decisions (like setting the asking price, or accepting offers) - but we always provided as much guidance as possible.

Ian later told a colleague that one of the biggest advantages of using our Accelerated Property Sales Service was completely taking away the hassle of him needing to do it himself.

 “I don’t have to do anything aside from signing a few documents. Bit of paperwork and you’re done”.

7. Extra help throughout...

With Ian and his partner both working full time and looking after their 4 year old daughter who had just started school, Ian’s wife Victoria was also relieved Ian didn’t have to run around doing things for the sale.

For example, we saved Ian more time in a couple of other ways...

• We took care of the house clearance.
  Ian needed a house clearance firm to come in and remove the kitchen from his dad's house...
  
  We took away that worry from him and got quotes on his behalf. Sourcing local firms to deal with any issues that arise is also included in our service.
• We helped Ian avoid unnecessary work & maintenance.
  Ian thought he might need to do some work on the property to make it more appealing to a buyer too.
  
  I advised him that it wasn’t necessary in this case. We've successfully sold many properties in a much worse condition than his Dad’s. That one piece of advice may have saved Ian several thousand pounds that I don't think would have benefitted the sale.

The Results: Fast Sale, No Hassle, Great Price

In the end, the sale went through in just 101 days (beating our average by 4 days!)

Of course we also got Ian and his Dad the best price we possibly could...

In Ian’s words, our eventual selling price was “£20,000- £30,000 higher than I was estimating”.

Our process is not just about a quick, hassle-free sale. We also sold Ian's property for "£20,000-£30,000 more" than he was expecting.

One of the reasons I wanted to share this particular case study with you is it perfectly demonstrates that our Negotiate Up strategy works so well. Here's how it works: 

• Strategic asking price. When we first listed the property, we advised Ian to set the asking price of offers over £250,000.
• Thoughtful valuation. This price was based on understanding the local market conditions, and the psychology of the buyers we thought would view the property. (And not to pander to the ego of the seller as most Estate Agents do).
• Negotiating up. It was also a reflection of how we intended to negotiate with potential buyers later in the process...
• Results. Ultimately, we ended up selling Ian’s Dad’s property for £280,000... £30,000 over the asking price.

Ian has said:

“Without this service I don’t think we would have got this price for the house. The value they achieved more than paid for the service”.

Next Steps...

If you're already in touch about our service, we'd love to bring you on board and take care of your sale too.

If you're not in touch yet and you've reached this far into the article, then you’re obviously serious about selling your house quickly and easily. And so this service may work really well for you too... 

So enter your email address below and I’ll send you more information in the next 60 seconds on how you can apply.