Selling an ordinary house is stressful enough, but selling an old, listed, quirky one can sometimes feel like it'll be impossible.
I've done over 800 free consultations with UK home sellers now though, and this call was one worth sharing. The owners of a listed former vicarage asked me a question I hear all the time: can a property like this actually be sold, or are we forced into an auction or a "we buy any house" company? (I've changed some details to protect their privacy.)
A listed building with a flying freehold can be sold, and a well-planned estate agent sale usually beats an auction or a "we buy any house" company by tens of thousands of pounds. The quirks mostly need early legal preparation, a realistic asking price, and a selling timeline of around seven to twelve months.
But the reasoning matters more than the conclusion, so let me walk you through the call.
If you're weighing up how to sell an unusual property and want to cut right to the chase, I've designed a free quiz that points you at the best selling method for your property and priorities. It takes about 60 seconds.
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The situation: a listed vicarage split into three
The sellers had been in their home for the best part of twenty years. It's a lovely and unusual place, with a list of quirks that had them worried:
- A listed former vicarage, now split into three homes. Theirs is the semi-detached half; the other side is two flats.
- A flying freehold. Part of their first floor sits over a communal hallway.
- Some damp. Mostly in the newer additions, plus a stone wall that was cement-rendered years ago, which stops the stone breathing.
- Wooden windows to replace. At £600 to £1,000 each, with listed building consent needed for most work.
- An attic conversion. It's unlikely to meet current building regulations.
- Roughly £30,000 to £40,000 of work. That's what the next few years would need if they stayed.
They hadn't had it valued yet, but a smaller house nearby was on the market at £450,000, so we used £450,000 as a rough working number, purely to think with.
And here's the thing. Their real question wasn't "can we sell?"...
It was "if we decide to go, are we forced down the auction or cash-buyer route because the property is so unusual?"
They'd bought the place themselves, so they knew first-hand how slow and complicated the legal side was. In their minds, the "safe" exits were the guaranteed ones.
So let's take those two routes one at a time, because this is where the call got useful.
Will a "we buy any house" company buy a listed building?
Genuine "we buy any house" companies tend to avoid listed buildings and other unusual properties, because their business model is set up for ordinary, easy-to-value homes they can resell quickly. Where one does make an offer on an unusual property, it usually comes in well below their typical 80% of market value.
I ran my own house-buying company for years and competed against nearly all the major players, so I know how they look at a property like this from the inside.
The "cash house buyer" business model is set up for three things:
- Easy to value. They need high confidence about roughly what it'll resell for.
- Quick to resell. Their money is tied up until it sells on, and the longer that takes, the more the holding costs eat into their profit. So they want easy-sell homes in fluid, predictable markets.
- Low risk. Anything that could complicate the legal work or scare a future buyer is a problem.
A characterful listed building with a flying freehold is the opposite of the cookie-cutter stock they're set up for. And whenever their risk goes up, their price comes down.
Even on an ordinary home, the genuine firms pay around 80% of market value. (I've broken down exactly how much house-buying companies really pay in this article).
On our £450,000 working number, that means giving away £90,000 for a speed these sellers didn't even need. They had no deadline at all.
So that route was off the table. Which brings us to the one they thought was made for unusual properties...
Should you sell an unusual property at auction?
Auction tends to suit properties that can't get a mortgage, like heavy renovation projects and pure development opportunities, where investors are the only realistic buyers. For an unusual home that a normal buyer could still get a mortgage on, auction shrinks an already small buyer pool, and sellers typically accept 10 to 15% less than through a well-run estate agent sale.
Auctions get pitched as the natural home for quirky properties, and for some, they genuinely are. But for me, the deciding factor is mortgageability.
If no lender would touch the property, or it's purely a development project that no normal buyer would take on, auction can be exactly the right route, because investors are the realistic market and they're comfortable bidding there.
But this home was nothing like that. It was mortgageable, liveable and loveable, so the normal market was still its best market. And that changes the maths completely:
- Price.
Losing 10 to 15% at auction meant £50,000 to £70,000 on our working number, which is a big cost for speed these sellers didn't need. - Certainty.
The eventual buyer for a property like this genuinely wants a period home and accepts what comes with it. Those buyers exist, but they're not common. And so if you put a "rare-buyer" property into the auction process (which most buyers can't even join), your pool of potential buyers can drop close to zero, and there's a real chance it simply doesn't sell.
Some sellers reason that a reserve price makes auction risk-free: set it at a number you're happy with, and if it doesn't sell, no harm done. Unfortunately, that's not quite how it plays out though...
An auction that doesn't sell makes the next attempt harder, because when you then list with an agent, buyers can see the failed auction in the property's online listing history, and it plants the question you least want in their heads: "what's wrong with it?"
I've covered whether selling at auction is worth it in more depth if auction's on your mind.
So if both "guaranteed" exits were wrong for them, what's left? The route they'd already written off.
How I'd sell a listed building with a flying freehold
In my opinion, none of the quirks on their list were deal-breakers. The buyer for this home won't be someone hunting for a new build with nothing to do. They'll be someone who loves the character and the potential, and for those buyers, quirks come with the territory.
So here's the plan we put together on the call:
- Choose your agents on evidence, and use two.
For an unusual property, agent choice matters more than on almost any sale, because you want someone who can coach nervous buyers through the quirks. Look for agents with real market share in similar properties nearby, then instruct the best two rather than one. - Get to a realistic valuation, then start at the top of the realistic range.
Overpricing is the expensive mistake. Rightmove's latest data (July 2026) shows homes that sell without ever needing a price cut find a buyer in around 36 days, while homes that need a reduction sit for around 127 days. With a long runway, you can start at the top of a realistic range and review after about eight weeks of real viewings and feedback. - Instruct a solicitor when it goes on the market, not when a buyer appears.
Most estate agents would have you wait until you've found a buyer, but waiting is how delays creep in later, particularly when something unexpected comes up. Get every form filled in early and ask your solicitor directly: "what's a buyer's solicitor going to raise here?" It isn't the norm, but it gets you ahead. - Consider a pre-emptive Level 3 survey (optional).
The survey costs £800 to £1,000, but it means nothing ambushes you mid-sale. And if a buyer tries to renegotiate off the back of their own survey, you'll know what's real and what's a try-on.
The trade-off is that it may turn out nothing on it was ever needed. Most sellers skip this one, and that's fine. It's simply a way of getting ahead on an older building. - When your buyer shows up, "wrap them in cotton wool".
Because this buyer is likely to be rare, I'd lean towards moving fast once they appear, including being open to selling first and renting for a while.
Yes, it means two moves instead of one. But you keep hold of the rare buyer, and you become a chain-free buyer on your next purchase. That's a strong negotiating position, and there's a fair chance the deal you strike from it pays for the rental period, and maybe more. - Budget twelve months, mentally.
The average time from listing to completion is about seven months. For an unusual property, planning for twelve keeps the rollercoaster of glimmers and setbacks from turning into rash decisions.
The market check that changed the mood
Near the end of the call, we looked at their local market together. Of 94 similar-sized homes in their price band within three miles, 37 had sales agreed. That's 40%, and around the country we see that figure range from 10% to 50%.
So despite everything unusual about the property, they were selling into a genuinely healthy market. You could hear the relief.
The property was never unsellable. It just needed the right plan and (unfortunately) a bit of patience.
Is your unusual home actually unsellable?
If you're sitting on a listed, quirky, or non-standard home and quietly dreading the sale, the lessons from this call carry over:
- Unusual doesn't mean unsellable.
It means fewer, rarer buyers, and every part of your plan should follow from that one fact. - The mortgageability test decides the auction question.
For unusual-but-mortgageable homes, auction usually makes things harder, because it shrinks an already small buyer pool. Auction earns its place when a property can't get a mortgage at all. - "We buy any house" companies want cookie-cutter stock.
A characterful property doesn't suit their model, and their offers reflect that. - Time is your biggest asset.
With no deadline, you can trade patience for tens of thousands of pounds.
Every property and every seller is different though, and the right route depends on what you value most: speed, certainty, convenience, or price. I've written more about the best way to sell a house if you want the full picture.
Or, to cut straight to a personal answer: I've designed a free 60-second quiz that looks at your property and your priorities, then points you at the selling method that fits.
Thanks for reading, and hit the button below to get started:
FAQ: selling a listed building with a flying freehold
By Matthew Cooper, Co-Founder of Home Selling Expert






