Rightmove Price Bands: The 2-Minute Pricing Fix That Gets 11% More Buyers Seeing Your Home

Your home's on Rightmove, but the viewings aren't coming in as fast as you'd hoped. You might have priced it at £299,950 because it felt cheaper than £300,000. Many sellers do - or are advised to by their estate agent.

This one tiny pricing mistake is one of the most common ways I see sellers hide their own home from buyers. The fix takes about two minutes, and after 15+ years selling 500+ homes, it's one of the simplest improvements you can make when selling your home.

So, how do Rightmove price bands work, and why does £299,950 cost you buyers?

Pricing a home at £299,950 instead of £300,000 hides it from buyers on Rightmove. Buyers search within fixed price bands. A price just under a round number sits at the bottom of one search and is missing from the next one up. Rightmove's own data shows homes priced exactly on a band get 11% more views.

But there's more to it than that. The second way it hides your home is the one that really costs you...

If you'd rather cut to the chase, I've designed a short quiz. It works out the best way to sell your home, given your property and your priorities. It takes about 60 seconds and you get your results straight away.

Hit the button below to get started:

First, a quick look at how a home actually ends up with offers, because that's where the opportunity hides.

How homes actually get offers on Rightmove

Offers come out of a funnel. It works like this. Buyers see a listing, some click into it, some of those book a viewing, and some of those make an offer. So the more people who see the listing at the top of the funnel, the more offers come out at the bottom.

Here's the chain, step by step:

1. Buyers see your listing.
   Usually on Rightmove, in a long list of search results.
2. Some of them click into it.
   They look at the photos, the floorplan and the price.
3. Some of those book a viewing.
   They pick up the phone or message your agent.
4. Some of those make an offer.
   This is the bit we all want more of.

We want lots of offers. So we need lots of people at the very start, seeing the listing in the first place.

And this is where the opportunity is. Rightmove say this one simple pricing tweak gets around 11% more people looking at your home. It has nothing to do with clever marketing or buyer psychology. It's just about how people actually use Rightmove.

So let me show you what the tweak is.

What are Rightmove price bands?

Rightmove price bands are the fixed price points buyers pick from when they set a minimum and maximum price in a search. Buyers can't type in any number they like. They choose from a dropdown list of around 55 set prices, such as £250,000, £300,000 and £325,000.

Think about how you searched for your last home. You picked an area, then a lowest price and a highest price. Both of those prices came from a list.

That list is the whole secret. Your home only shows up if its asking price sits on or between the two bands a buyer picks.

So your asking price isn't just a number. It decides which searches your home appears in, and which ones it doesn't.

Top tip: This isn't just my opinion. Rightmove's own advice to agents is to price on the band, so £300,000 rather than £299,950. By their data, homes priced on a band get 11% more detail views than homes that aren't.

Now let's see what happens when a home is priced just under one of those bands.

Why pricing at £299,950 hides your home on Rightmove

A home priced at £299,950 is hidden from buyers in two ways. It drops to the lower down in searches up to £300,000, and it disappears completely from searches that of £300,000 and above. The second problem is the bigger one, because it loses you the buyers with the most to spend.

Say your home is worth £300,000. You do what most people do and list it at £299,950. Here's what happens with two different buyers:

1. Problem 1: you're buried at the bottom.
   A buyer searches from £250,000 to £300,000, and by default Rightmove shows the most expensive homes first. If yours is £299,950, it'll appear below every single home priced dead on £300k. In busier areas especially, it can even push your listing down onto page two. Some buyers get bored or distracted before they scroll that far. You lose a few of them.
2. Problem 2: you're invisible.
   Say a buyer with a bit more to spend searches from £300,000 to £325,000. At £299,950, your home simply never appears. Not on page one, not on the last page. Their list starts at £300,000 and you're £50 below it. You've lost this buyer entirely.

Problem 2 is the painful one. The buyers searching from £300,000 upwards are the ones with the biggest budgets. They're the people most likely to make you the best offer, and they can't even see you!

It's a massive own goal.

Now flip it. Price at £300,000 dead on and you appear in both searches. You jump the queue to the top of the first one, and you show up in the second one for the first time.

One tiny change, and your home is in front of two groups of buyers instead of one.

So why do so many of us price at £299,950 in the first place?

Doesn't £299,950 feel cheaper to buyers?

Pricing just under a round number works for impulse buys, not for houses. The 99p trick matters when something costs a pound. On a home worth hundreds of thousands of pounds, any tiny psychological edge is outweighed by the buyers who never see the listing at all.

People price at £299,950 because it feels cheaper. And in a supermarket, that thinking is spot on. A Mars bar at 99p sells better than one at £1, because it's an impulse buy.

A house is the opposite of an impulse buy. Buyers set their budget before they ever start searching. Nobody sees £299,950 and thinks "bargain" in a way they wouldn't at £300,000.

The 99p trick is built for impulse purchases. But a house is probably the least impulsive purchase most of us will ever make!

And again, this isn't just me. Rightmove's own pricing guide for agents calls this 99p-style pricing "outdated" for online home hunting. The company that runs the search is telling you the same thing.

You might get a small benefit from leading with the smaller figure, but you lose that and more in pure visibility.

That said, I'd be doing you a disservice if I left it there. There are a few important caveats before you go changing anything.

Is pricing on a Rightmove band a silver bullet?

Pricing on a Rightmove band is a quick win, not a silver bullet. It won't rescue a home that's overpriced, poorly presented or stuck with the wrong agent, and many agents already use it. It's still worth doing, because selling a house is a game of marginal gains.

Three things to keep in mind:

• It won't fix the bigger problems.
  If your home is overpriced, the photos are poor, or your agent isn't doing the work, moving the price by £50 won't save it. Those things need fixing first.
• Lots of agents already know this.
  Band pricing is far more common than it was a few years ago, so there's less to gain than there used to be. But plenty of listings still sit at £299,950, so the gap is still there to take.
• Getting the overall price right matters far more.
  In July 2026, Rightmove said that homes priced right from day one found a buyer in around 36 days on average. However, the ones that later needed one price reduction or more took 127 days on average. About 3.5x longer. So band or no band, an overpriced home sits.

So why bother with a £50 tweak at all?

Well, because after 15 years and more than 500 sales, I think of selling a house as a game of marginal gains. Tiny improvements at every stage of the process stack up, and together they massively tip the odds in your favour.

This is one of those improvements. It's quick, it's free, and it can end up paying off for you.

Over the years I've found hundreds of little details like this one. Together they help a sale go faster, stop it falling through, and help it sell for more money. I've pulled a handful of them together in my guide on how to sell your house fast for the best price.

Right, let's get practical. Here's how to check your own listing.

How to check your Rightmove price band in 2 minutes

To check your Rightmove price band, open a Rightmove search, click the price dropdown, and find the bands either side of your asking price. Then run the searches a buyer would run and see where your home appears. If your price sits just under a band, ask your agent to move it up onto the band.

Here are the four steps:

1. Step 1: Look at the bands around your price.
   Open Rightmove, start a search and click the price dropdown. There are around 55 price points, far more than most people expect. Note the band just below your asking price and the one just above it.
2. Step 2: See where your listing sits.
   Run the two searches a buyer would run. One that ends at the band above you, and one that starts there. Check whether your home shows up at all, and where it sits in the list.
3. Step 3: Decide if a change makes sense.
   If you're a few pounds under a band, moving onto it is usually an easy call. If you're a long way from the nearest band, think harder. More on that in a moment.
4. Step 4: Call your agent.
   You can't change the price yourself. Your agent can do it in a few minutes. Ask them to move it, and go from there.

If you'd rather watch me do this on screen with a real Rightmove search, it's all in the video this guide comes from: Get 11% More Buyers On Rightmove (Quick 2-Min Fix).

Fair warning: The bands aren't evenly spaced. Up to around £300,000 they tend to run in £10,000 steps, so you're never far from one. Above that they widen to £25,000 and then more, so a home at £340,000 has a bigger decision to make. Check the dropdown rather than guessing.

Which brings us to the real question: should you move your price at all?

Should you change your asking price to sit on a Rightmove band?

Moving your asking price onto a Rightmove band makes sense when you're priced just under one and the move is small. It makes less sense if it means a real jump up in price, because overpricing costs you far more than band visibility gains. If you're already on a band, your price isn't the problem.

Here's how I'd think about it:

• Just under a band? Move up.
  £299,950 to £300,000, or £249,995 to £250,000. The buyer sees the same number, and you gain a whole extra search. Easy decision.
• Well below a band? Don't just jump up.
  If you're at £285,000, lifting to £300,000 is a real price rise. An overpriced home loses you far more than a band ever gains you. Stay put, or see the next point.
• Thinking about a reduction anyway? Land on a band.
  If you were going to cut the price, cut to a band, not to just below one. £290,000 beats £289,950 every time.
• Already on a band? You're fine.
  This tweak isn't your issue. Look at the photos, the description and the agent instead.

And remember, the price band is just one of the marginal gains. Getting more people to see your listing is step one. Getting them to click into it, book a viewing and make an offer are the next three. Each one has its own little fixes.

Not sure whether a small tweak is enough, or whether your home needs a different approach altogether? I've designed a free 60-second quiz to help. It works out the best way to sell your home, given your property and your priorities. You get free, personalised advice straight away.

Thanks for reading, and hit the button below to get started:

Rightmove price bands: your questions answered

A few more of the questions sellers ask me about Rightmove pricing:

1

What are Rightmove price bands?

Rightmove price bands are the fixed price points buyers choose from when they set a minimum and maximum price in a search. There are around 55 of them, such as £250,000, £300,000 and £325,000. A home only appears in a search if its asking price falls on or between the two bands the buyer picks. So the band your price sits on decides who sees it.

2

Should I price my house at £299,950 or £300,000 on Rightmove?

£300,000 wins almost every time. At £299,950 your home drops lower in searches up to a maximum of £300,000, and vanishes from searches that start at £300,000. But priced at £300,000 it appears in both. Rightmove's own data shows homes priced exactly on a band get around 11% more views than homes priced just below one.

3

Does pricing just under a round number make a house look cheaper?

Pricing just under a round number is an impulse-buy trick that doesn't carry over to houses. Buyers set their budget before they search, so £299,950 doesn't feel like a bargain next to £300,000. Any tiny psychological nudge is outweighed by the buyers who never see the listing at all. Rightmove itself describes 99p-style pricing as outdated for online home hunting.

4

How many price bands does Rightmove have?

Rightmove has around 55 price points in its search dropdown, far more than most sellers expect. Up to about £300,000 they tend to run in £10,000 steps, and above that the steps widen to £25,000 and then more. The quickest way to see the exact bands around your price is to open a Rightmove search and click the price dropdown.

5

Can my estate agent change my Rightmove price quickly?

Your estate agent controls your Rightmove listing, so only they can change the price, and it takes them a few minutes. Ask them to move the asking price onto the nearest band, for example from £299,950 to £300,000. A good agent will know exactly why you're asking, and many already price this way as standard.

6

Is Rightmove band pricing still worth it if lots of agents already do it?

Band pricing is still worth doing, even though it's more common than it used to be. There's less to gain than a few years ago. But plenty of homes still sit at £299,950, and the fix is free and takes two minutes. Selling a house is a game of marginal gains, and small improvements like this one stack up and tip the odds in your favour.

7

Do Zoopla and OnTheMarket use price bands too?

Zoopla and OnTheMarket also use fixed price dropdowns in their searches, so the same thinking tends to apply. The exact price points can differ from Rightmove's, so check each portal's dropdown before you settle on a figure. A round number that sits on a band across all three portals is the safest choice.