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HomeProperty Auction Houses

About Auction House London

Auction House London are a large, regional auction house based in London. They were established on Oct 19, 2009.

Where do Auction House London cover?

Auction House London are a regional auction house focused on the London.

Greater London is their biggest county. They've auctioned 740 properties here in the last 12 months, accounting for 34% of their business.

Auction House London are a regional auction house. London is the biggest region for them.

They've auctioned 736 properties here in the last 12 months, accounting for 34% of their business.

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Tip: If you’re selling your house at auction it’s a good idea to look for an auction house with a strong focus on your area.

What types of properties do Auction House London auction?

Auction House London mainly focus on selling residential properties, which account for 80% of their listings.

Auction House London mainly focus on selling land, which accounts for 80% of their listings.

They also have a strong presence in selling land property, which accounts for 13% of their listings.

They also have a strong presence in selling land, which accounts for 13% of their listings.

What price range do Auction House London specialise in?

For residential sales, their average selling price is £160356.

This is lower than the national average of £717968, which means they generally cater to the lower end of the market, or focus on regions where property prices are generally cheaper.

This is lower than the national average of £717968, which means they generally cater to the upper end of the market, or focus on regions where property prices are more expensive.

This is lower than the national average of £717968. This either means they don't have a particularly strong focus on the upper or lower end of the market, or means that they focus on regions where property prices are in line with the national average.

£1 – £100k
43%
£100k – £250k
35%
£250k – £500k
19%
£500k – £1m
3%
£1m +
0%

Auction House London Auction Performance

We break performance into 3 key parts: Market Share, Succes Rate, and Customer Satisfaction.

Market Share

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Market share is the percentage of total auction sales that are made by a single company.
66%
1

Auction House London are the #1 largest auction house in England & Wales.

Auction House London are the 1 largest auction house in England & Wales.

They sold 1291 properties over the last 12 months, giving them a market share of 66%. (Nationally, a total of 2140 properties were sold by auction over the last 12 months).

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Tip: When you’re deciding which auction house to sell with, a larger market share can mean a safer bet.

Don't rule out smaller auction houses though. Your experience with a company ultimately comes down to the person you deal with there, rather than the size of the company. Read more here.

Success Rate

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Auction houses don't sell every property they take on. The success rate is the percentage of their properties they successfully manage to sell.
59%
14

Auction House London have the #1 highest success rate among auction houses in England & Wales.

Auction House London have the 14 highest success rate among auction houses in England & Wales.

They successfully sell 59% of the properties they list, which is higher than the national average of 48%.

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Tip: A higher success rate usually means an auction house is more realistic with their valuations, are less likely to take on customers with unrealistic expectations, and may be more efficient at generating interest and bids from buyers.

Reviews

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Auction house review icon in red - 5 starsAuction house review icon in red - 4.5 starsAuction house review icon in red - 4 starsAuction house review icon in red - 3.5 starsAuction house review icon in red - 3 starsAuction house review icon in red - 2.5 starsAuction house review icon in red - 2 starsAuction house review icon in red - 1.5 starsAuction house review icon in red - 1 starAuction house review icon in red - 0.5 starsAuction house review icon in red - 0 stars
14 Reviews
14 Review

Auction House London have been reviewed 14 times in the last 12 months, with an average score of 3.9/5. Read more about their reviews here.

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Tip: Review scores are important to consider, but it’s important know what customers are actually saying as well. We outline the overall themes of their reviews further down this page.

Auction House London Auction Fees

1.5%
+ vat

Auction House London charge a standard auction commission fee of 1.5% + vat.

1.5%
+ vat

The auction fee Auction House London charge depends on the selling price. They charge:

  • 1.5% + vat on properties up to £.
  • % + vat on properties up to £.
  • % + vat on properties above £.
  • 1.5% + vat on properties up to £.
  • % + vat on properties above that.

Commission Fee

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This is the main fee for the service. It's either paid by the buyer, or directly from the sale proceeds, so sellers never have to pay this fee out-of-pocket.
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Who pays the commission fee?

The commission fee is paid by the Seller.

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Is there a minimum fee?

The commission fee is subject to a minimum of £1800 + vat.

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Tip: Although the buyer pays the fee with Auction House London, sellers shouldn't think of it as a "free service" for them. Whatever additional fees the buyer has to account for will ultimately reduce what they'll be willing to bid for a property, reducing the amount the seller ends up with.

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Tip: Although the buyer pays the fee with some other auction houses, you shouldn't necessarily think of those as "cheaper than" Auction House London, who charge the sellers the fee. This is because whatever additional fees the buyer has to account for will ultimately reduce what they'll be willing to bid for a property.

Buyer's Premium

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Auction houses often charge the successful bidder an additional fee, called a "Buyer's Premium".
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Are buyers also charged a fee?

Buyers pay an admin fee of % + vat, subject to a minimum of £1250 + vat.

Buyers pay an admin fee of £1250 + vat.

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Are buyers charged an additional fee on top of the commission?

Buyers pay an additional "buyer's premium" of % + vat, subject to a minimum of £1250 + vat.

Buyers pay an additional "buyer's premium" of £1250 + vat.

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Tip: Buying at auction? More than 25% of buyers get caught out by unexpected fees. Don't be one of them. Download our free checklist and learn where to spot hidden auction fees.

Other Fees For Sellers

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We've done our best to uncover additional fees charged by Auction House London. These can change over time though, so always be careful to check the paperwork closely.
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Are there auction entry fees?

Sellers pay an up-front auction entry fee of £312.5 + vat. This is non-refundable, even if the property fails to sell at auction.

Auction House London do not charge auction entry fees. Most auction houses charge around £300.

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Do they charge withdrawal fees if you change your mind?

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Are there any hidden costs or other fees?

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What about legal costs?

Remember that you’ll always have legal fees to pay too. These are separate to the auction fees, and Auction House London don’t have any control over these.

Auction legal fees come in two parts: An up-front element for the legal pack, and the final legal fee, which is paid on completion of your sale.

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Tip: No auction entry fees with the auction houses we recommend. Many auction houses willing to negotiate on this.

Auction House London Reviews

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Auction house review icon in red - 5 starsAuction house review icon in red - 4.5 starsAuction house review icon in red - 4 starsAuction house review icon in red - 3.5 starsAuction house review icon in red - 3 starsAuction house review icon in red - 2.5 starsAuction house review icon in red - 2 starsAuction house review icon in red - 1.5 starsAuction house review icon in red - 1 starAuction house review icon in red - 0.5 starsAuction house review icon in red - 0 stars
0/5 out of 0 reviews
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Auction house review icon in red - 5 starsAuction house review icon in red - 4.5 starsAuction house review icon in red - 4 starsAuction house review icon in red - 3.5 starsAuction house review icon in red - 3 starsAuction house review icon in red - 2.5 starsAuction house review icon in red - 2 starsAuction house review icon in red - 1.5 starsAuction house review icon in red - 1 starAuction house review icon in red - 0.5 starsAuction house review icon in red - 0 stars
4/5 out of 12 reviews
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Auction house review icon in red - 5 starsAuction house review icon in red - 4.5 starsAuction house review icon in red - 4 starsAuction house review icon in red - 3.5 starsAuction house review icon in red - 3 starsAuction house review icon in red - 2.5 starsAuction house review icon in red - 2 starsAuction house review icon in red - 1.5 starsAuction house review icon in red - 1 starAuction house review icon in red - 0.5 starsAuction house review icon in red - 0 stars
3/5 out of 2 reviews
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Auction house review icon in red - 5 starsAuction house review icon in red - 4.5 starsAuction house review icon in red - 4 starsAuction house review icon in red - 3.5 starsAuction house review icon in red - 3 starsAuction house review icon in red - 2.5 starsAuction house review icon in red - 2 starsAuction house review icon in red - 1.5 starsAuction house review icon in red - 1 starAuction house review icon in red - 0.5 starsAuction house review icon in red - 0 stars
0/5 out of 0 reviews

Good things people say (Pros) 

What can be improved (Cons) 

How Auction House London work

Auction House London auction process

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What types of auction do they run?

Auction House London run traditional property auctions which are hosted remotely at their live online auction events which tend to run every couple of months.

With traditional auctions, a 10% deposit is paid and contracts are exchanged immediately.  The sale would complete 28 days later.

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What happens on auction day?

The auction will be streamed live, and you will be able to watch the auctioneer and see everything unfold in real time.    

Potential buyers can make offers by telephone, proxy or online.  

If the property reaches the agreed reserve price, then the lot will be sold with an immediate exchange of contracts.  The buyer will have to pay a 10% non-refundable deposit.

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What happens if your property doesn't sell at auction?

If the property fails to sell at auction your contract will automatically extend for an additional 8 weeks. During this time, Auction House London will try and tie up a post-auction sale for you.

You can also enter the lot into the next available auction at no additional cost.

If the property is still unsold after those 8 weeks, you’re released from the contract and can move on.

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How Auction House London market your property

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How will Auction House London advertise your property?

Your property will be advertised on the UK’s busiest auctions website, Auction House, in addition to all major property websites, such as Rightmove and Zoopla.

Auction House London also have an email database of circa 100,000 active auction buyers.  Your property will be proactively sent to local buyers and feature on their social media pages as part of their diverse marketing strategy.

You will also get a “for sale by auction” sign to put up outside the property.

The advertising process is carried out over a period of 4-6 weeks prior to the auction date to ensure your lot is visible and available to all potential buyers.

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How do they get property photos?

A member of the auction team will take the photographs and property measurements when visiting the property to carry out the valuation.

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Will your listings include a floor plan and video walkthrough?

No, the listing will usually just include photographs.

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How do Auction House London conduct viewings?

A member of the auction team will carry out viewings on your behalf. They will usually arrange for two 30-minute open viewings to take place prior to auction, but this can be increased if needed.

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Other questions

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How do Auction House London value your property?

A member of the auction team will meet you at the property to carry out the valuation.  

They will then work with you to come up with a reserve price that you are happy with, and you can then decide whether you’d like to move forward.

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How long is the contract with Auction House London?

The contract runs up until the auction date (usually around 4-6 weeks away). It extends for an additional 8 weeks if the property fails to sell.

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We're adding more information all the time. Check back soon, or contact us right now for advice. Hit one of those big buttons to get started.

Auction House London Auction Events & Results

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* = Estimated based on sold prices available

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