Sell your property faster, easier, and for top price — backed by 3 powerful guarantees and a proven 500+ property track record.
We were on a tight three-month deadline to sell.
Matt’s team listed quickly, secured multiple offers, and got us sold fast. Their knowledge, communication and support were first class.
I’d give ten stars if I could.
— Grant & Deirdre Anderson
Matt's advice & market commentary have featured in...
I thought selling houses was going to be easy when I first started.
“Just pick a local estate agent, and let them get on with it!”
But the first time I did this, it nearly broke me!
The agent started with the usual promises. “You’re in safe hands”, “We’ve got buyers ready”, “This will fly off the shelf”.
And at the time, I believed them.
But then… nothing.
Weeks passed. No serious viewings. No progress. Just silence.
Eventually we got an offer and thought we were saved.
But a few weeks later, that buyer pulled out.
No explanation. No warning. Just gone.
Six months in, and we were back at square one...
...Only now with more stress, more pressure, and seemingly fewer options.
Everyone told me this was just “how it goes.” Years later, I figured out a far better way...
But for now, the owners of this house were already in a tough spot — and every delay meant less money coming back to them.
Their lender was chasing me for updates too — they wanted their money back urgently.
I was stuck in the middle.
This was the first house sale I’d ever been responsible for. And I felt the weight of it constantly…
I remember calling the agent one morning in a panic, desperate for answers. They didn’t even know which house I was talking about!
No urgency. No plan. Just silence and a shrug.
Two days later, they finally got back to me with a solution:
“Just drop the price.”
But that wasn’t an option!
It was my first proper job in property. I was just starting to learn the ropes, but I was already seeing the same frustrating patterns repeat themselves, day after day.
It seemed like sellers just had to accept it…
But it drove me mad!
So I did what I could within that company…
I tweaked things, chased agents harder, held them to account.
And over the next few years, I ended up handling hundreds of sales — each one with its own challenges, frustrations, and lessons.
I kept refining the process bit by bit. Testing what worked. Cutting out what didn’t.
And I made progress... but there was always a ceiling.
My hands were tied because no matter how much I cared…
It still wasn’t my company, and they weren’t my properties.
That all changed in 2016 though…
That’s when I started a company buying and selling houses myself.
Now it was my company. My properties. My money on the line.
Real pressure and real consequences.
But it meant I was in control.
So I finally had the freedom and the experience to change everything that used to drive me mad.
Every part of the process got rebuilt from the ground up. I refined it, tested it, and improved it—relentlessly.
I’d dealt with 1,000+ estate agents by now — and knew how much difference the right one could make. So we built a 3-step process to consistently find the best, not just the most obvious.
Instead of just picking one, we hired the top two agents and had them compete for the fee. It gave us double the online presence, access to two databases of hot buyers, and two teams of agents actively cross-selling our property.
Accurate valuations are critical. But after personally reviewing 2,500+ agent valuations, I’d seen how wrong they could be. So we built our own method to work out a property's true market value—quickly, reliably, and accurately.
Most agents overprice, then slash later. But it wastes time, and can even devalue your home in the long run. So we flipped that model — using proven pricing psychology to spark demand and drive stronger offers, faster.
Most agents juggle 100+ listings. So we used simple, clever tactics to get ours to the top of their pile — meaning our property got more attention (and more viewings), more quickly.
The funny thing?
Those examples are just a few things we did in the first week! Before the house even hit the market!
We had a hundred more changes – from how we handled offers, to how we vetted buyers, to how we pushed deals through when others would stall.
We had tactics and playbooks to cover every eventuality—because we’d seen it before.
In fact, we were doing things so differently from anyone else that it actually caused problems for me...
But this stuff worked.
In fact, the results shocked even me.
Homes that previously sat on the market for months began selling in weeks.
Sales that had previously collapsed at the last minute were completing smoothly, quickly, and without stress.
The difference was staggering.
I personally bought and sold nearly £20m worth of my own properties using that system—and it worked better than I ever imagined.
At the time, I never planned to offer this as a service…
But now — for the first time — I’m going to show you how you can get access to the exact same system.
Before we get into it, take a look at what happened when we ran this process for a few early clients…
(2.5X FASTER THAN NATIONAL AVERAGE)
"It was super quick... really just amazing."
(BEFORE US: 8 MONTHS ON MARKET AND 2 SALES COLLAPSED.)
I accepted an offer around two months in, and without Kirsty I have no doubt it would probably have collapsed.
They were nothing short of brilliant.
— Robert, Hampshire
(AND SOLD FOR £30K MORE THAN EXPECTED)
"A really solid, consistent, transparent service where you know exactly what you're getting."
(AND SOLD AT FULL ASKING PRICE.)
Thank you so much for all your help and assistance. There was never a moment I didn’t know what was happening.
It really was amazing.
— SQ, Dorset
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The key to a fast, high-price sale isn’t luck.
It’s about doing three things exceptionally well:
The best way to do all that is to spend years of trial and error figuring out what works, and what doesn’t...
But luckily, you don’t have to because I’ve already done it for you!
I spent 15 years building this process from the ground up. It’s based on the lessons learned selling 500+ properties for others, and over 130 of my own too.
Then in 2021 my wife and I started this website — HomeSellingExpert.co.uk — to share the things we’d learned.
But as more and more sellers found the site, they kept asking us the same question, over and over:
So in 2023, we quietly opened up our full selling system to a handful of readers.
We delivered a first-class service, taking care of their entire sale from start to finish, just like we had on our own properties.
And the feedback we got was incredible.
So we turned our system into a full, done-for-you service for sellers just like you, who want the same things we always did…
A quicker sale, at a great price, with minimal stress.
You'll work with one expert team who knows your sale inside-out — no call centres, no clueless juniors, no passing the buck.
And finally...
Get three bold, no-nonsense guarantees as well — because talk is cheap and your sale deserves certainty, not empty promises.
This service is everything I wished existed when I first started selling properties.
And the best part? You don’t have to take my word for it. See what more of our recent clients said:
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"I would recommend Home Selling Expert for anyone selling their property. The reduction in stress for me was huge. I've just known that you've got my back at every point."
This is a complete, done-for-you selling service. We’ll handle your entire sale from start to finish — so you sell faster, with less stress, and without compromise.
We take care of everything: attracting serious buyers fast, negotiating the best deal, and pushing the sale through to completion — all using the same system I developed (and battle-tested) on nearly £20M of my own property sales.
Here’s how we’ll manage your sale, step by step:
We launch with maximum local visibility — meaning wide exposure, smart pricing, and standout presentation — to get your home as much interest as possible, as quickly as possible.
And it works: 95% of our clients get viewings in the first week — and 60% on the very first day!
And when the right buyers walk through the door — offers soon follow…
Nearly half our clients get offers in the first week, and 75% within four weeks.
We negotiate with buyers directly (not through estate agents) — to push them to their absolute best price.
Then we rigorously qualify them — to avoid timewasters, weak finance, and flaky chains.
And finally — when the offer’s right — we make sure deals complete more quickly and don’t fall apart later by setting clear terms, conditions and deadlines.
Once your sale’s agreed, we get it over the line faster — and with 3-4x lower chance of falling through — thanks to our proactive sales progression…
We coordinate the whole chain, keep pressure on, and make sure deadlines get met.
Meanwhile, you get simple, regular updates to stay calm and in control. Right up to the moment the money hits your bank.
These are the 3 stages of our system — and they work…
So well, in fact, that I’m even prepared to back our results with three powerful written guarantees…
Check out real behind-the-scenes messages, and the results associated with them. (Click to enlarge)
This process works, so we back it all the way with three powerful, written guarantees that no estate agent would ever offer.
You’ll get these the moment you sign up:
Agents use lengthy contracts to tie you in — even if they don’t deliver. But we don’t need to: It’s our service and results that keep people with us.
So you can leave any time, for any reason, and without any costs if we don’t 100% meet your expectations.
The average estate agent sale takes 7 months from start to finish. With us, yours will not take that long. And I’m so confident, we’ll halve our fee if it does. T&Cs apply.
Once agreed, our sales hardly ever fall through. So if yours does, we’ll find you another buyer then even cover your legal fees next time around (worth up to £1,500)
We’ve built the service we always wished existed — and we back it with real guarantees no one else offers.
But don’t just take my word for it…
Summary:
Results with us:
You've made the process so much smoother and less anxiety-ridden.
It’s been worth the money — you’ve done a splendid job.
Summary:
Results with us:
You were on the ball all the time — it felt like you genuinely cared about getting it sold.
We’d been trying for ages before, but once you took over, everything started happening.”
Summary:
"The whole thing on your side was perfect — if not even better than perfect."
Summary:
With us:
I’m not even going to an estate agent next time — I’ll just come straight back to you. I’d rather know it’s dealt with properly.
My 12-Step Fast-Sale System (Done For You)
Built from 500+ client sales and nearly £20M of my own — this is the exact process I used to sell my own homes 2x faster than the national average.
Dedicated Sale Manager
After working with thousands of agents, I built a team from only the best — and one of them will be in your corner to personally run your sale from start to finish.
My Personal Oversight Throughout
I'm closely involved too — guiding strategy, reviewing key decisions, and drawing on 15+ years of experience to help get you the best possible result.
Multiple Weekly Updates
Consistent updates and regular check-ins — to keep you informed, in control, and clear on what’s coming next.
Trusted Professional Network
Most sellers struggle to find a good solicitor. We’ll introduce you to one of the best — someone I personally trust, and who gets things done faster.
Legal Fee Cover if a Sale Falls Through
If a buyer pulls out, we cover up to £1,500 of your legal fees next time — real money on the line.
Simple 1-Page Agreement
No small print. No jargon. No catch. Just a clear agreement you can cancel any time.
Guaranteed Faster Sale
If your sale takes as long as the national average (7 months), then we’ll slash our fee by 50%. That’s how sure we are that you’ll move faster with us.
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Whatever your situation, chances are we’ve seen it before — and already have a plan to help. Just tell us what’s going on, and we’ll take it off your plate.
We’ll help you navigate ending their contract, avoiding unnecessary fees, and even plan your launch to line up perfectly with the end of your contract — so there’s no overlap or lost time.
Whether you’ve already found your next home or are still searching, we can help. We’ll support negotiations, align timelines, and communicate with all parties — so you don’t miss out on the one you want.
Free introduction to a solicitor we know and trust. Clients who use them typically complete 20% faster — and with less stress. (Please note: As with any sale, legal fees are separate, and not included in our service cost.)
We manage sales for homeowners who’ve already relocated — even overseas. From key handling to accompanied viewings and regular updates, we’ll take care of everything on the ground.
We’ll find reliable local firms, get quotes, and handle all the logistics — making it easy to clear the property without you lifting a finger.
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If your mortgage lender is chasing arrears or threatening repossession, we can step in, speak with them directly, and often buy you valuable time — then use it to secure the best possible sale price.
If the sale is linked to care home funding, we’ll work to your deadlines, keep everyone informed, and help make a stressful situation feel more manageable.
We’ll work with executors, co-beneficiaries, or solicitors — and manage the whole sale process even if you live hours away. You don’t need to be local. We’ll sort everything.
We’ll handle the sensitive conversations and keep everyone informed — even if the parties aren’t on speaking terms. We’ve seen this many times and know how to keep things fair and smooth.
If your property has a short lease, structural concerns, or something unusual, we’ll flag the impact and guide you through the best way to handle it.
Got other specific requirements?
We’re here to help with every aspect of your sale. Speak with us about your requirements and we’ll see how we can help take issues off your plate.
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To keep our service quality high and to guarantee results, we cap the number of clients we work with to 25.
On average, only two spaces open up each week — when another client’s sale completes.
(For context, around 5,000-10,000 home sellers visit the website each week for help selling their home.)
But if you’re seeing this, it means a space is open and we’re reviewing applications right now.
So if you’re serious about selling, apply while spots are still available. If it’s a good fit, you could be meeting buyers in as little as 7–10 days.
Note: Once we’re full, onboarding pauses and a waitlist opens until the next slot becomes available.
(Shortened versions of real client reviews. Full versions appear earlier on this page.)
Simply excellent: patient, competent, hard-working, reliable. Full marks to Home Selling Expert.
Gordon — Southampton
Their knowledge, professionalism and communication were all first class. If I could give them 10 stars, I would.
Absolutely recommend getting in touch.
Grant — Woking
My Father had good offers within the first few days of viewings. They were warm, friendly and reassuring throughout.
Our trust in HSE was completely justified.
Rosie — Hampshire
Communication was excellent… they were a safe pair of hands so I trusted it would get done, and it was.
I do not hesitate to recommend this service… I am eternally grateful to them.
Maria — Norfolk
I could sit back and just leave everything up to them. The pressure is really off when you accept their help.
I will 100% use this company again when I want to sell a property, I won’t even go to an estate agent, straight to Matt!
Sharon — Devon
I was very happy with my decision to sell through Home Selling Expert. They worked very hard and fast, contrary to 3 real estate agents I tried before with zero result!!!
I couldn’t recommend them more!!
Daniel — Kensington
I couldn’t be happier with the outcome.
I would not hesitate in recommending HSE to anyone who is already struggling to sell their property or who would like a more ‘hands off’ and less stressful experience.
Richard — Exeter
Stumbling on the Home Selling Expert website was an absolute gamechanger for me. I felt they had my interests at heart and worked hard for the best result.
I absolutely recommend seeking advice from this company.
Norna — Waltham Abbey
They got the job done, in the time they predicted. We had a lot less stress and anxiety and we're very glad we used their services.
Paul — Greater Manchester
Matthew kept his word and sold our property in double quick time and at a good price.
We thank Home Selling Expert very much and wish them deserved success in the future.
Eva — Enfield
Without Kirsty, the chain would probably have collapsed.
My advice to anyone put off by the extra commission… trust me, they more than earned every penny.
Robert — Newbury
Shortened versions of real client reviews. Full versions appears earlier on this page.
If you’re just “testing the market” or might change your mind about selling, we aren’t the right fit.
This service is built for those who want the best result — not the cheapest fee.
Handing over control — even to a pro — can feel like losing control for some people. I totally get this, but if that’s you then we may not be a fit.
If you’re chasing an unrealistic price and aren’t bothered how long your sale takes, we aren’t the right fit.
How is this different from using a regular estate agent?
After hundreds of sales, we learned that too much is left to chance with agents. So we built a system that takes control. We use agents only to help bring attention to your property — we do everything else.
That’s why our sales happen faster, with fewer fall-throughs, and with less stress for you. (And it’s how we can back our results with 3 real guarantees agents can’t offer.)
What’s included in the service?
We run the whole sale from start to finish. That means:
You’ll get consistent updates, expert support at every step, and three powerful guarantees that protect your sale.
What kind of results can I expect?
This is the same system I used to sell my own homes 2x faster than the national average.
Clients get similar results:
Our process is fast, reliable, and it delivers.
Who will I be working with?
You’ll be assigned a dedicated sale manager from my small, hand-picked team — and they’ll be one of the best in the entire industry.
For context, I’ve personally dealt with thousands of estate agents and the reason we cap client numbers at just 25 is simple: most potential hires don’t meet the cut, and I don’t want to hire bad people just to grow faster.
So rest assured, you’ll be in extremely safe hands with my team. You’ll also have my personal oversight and support throughout as well.
How quickly can you get my home on the market?
Most clients are live within 7–10 days of applying. If you're accepted, we move quickly — getting valuations done, listings prepared, and buyers through the door fast.
What if I’m already on the market with an estate agent?
No problem. We’ll help you manage that exit — including advice on contracts and notice periods — then plan our relaunch to line up perfectly with the end of your contract.
Is this service available nationwide?
Yes. I’ve personally bought and sold all across England and Wales, so this process works all over.
We use a proven 3-step process to identify the best local agents — and work with them for local pricing insight and access to local buyers. Everything else is handled by our team.
We don’t cover properties outside England & Wales, but we regularly help sellers who live abroad or are managing their sale remotely.
What do you charge for this service?
This is a premium service — but the exact fee depends on your property and sale. If accepted, we’ll make the fee clear up front before you decide whether or not to sign up. And you only pay when your sale completes. No sale = no fee.
In terms of additional expenses:
Do I have to use your recommended solicitor?
No — but most clients choose to, because they complete around 20% faster and with fewer issues. We have no financial incentive for recommending them (there’s no referral fee etc).
We recommend them purely because they’re good — and because they’ll help us deliver a faster sale for you, with less effort and stress on your end.
What kind of properties do you work with?
Everything from flats to family homes to high-value properties. We’ll assess if your property suits the service — and if not, we’ll still offer guidance or recommend another route.
What happens if I apply and you say no?
We’ll still help. If our service isn’t the right fit for your sale or circumstances, we’ll point you to the best next steps — and even share free resources to help you move forward with confidence.
We aren’t a big, faceless company with thousands of clients.
This is personal, hands-on work — and that means space is extremely limited.
At present, we can only accommodate 25 clients at once — and new spaces only open up when a sale completes.
On average, that means just two new openings per week.
(For context, around 1,000 people visit this site every day looking for help with their home sale.)
But if you’re seeing this message, it means space is available right now…
So if you’re serious about selling — now’s the time:
If this is a good fit, we’ll talk you through the next steps.
And if it’s not, we’ll still support you — with honest advice and free resources to help you move forward with confidence.
So if you want real results then let’s get started — before the next space is gone.
I’m Matt Cooper. Over the past 15 years I’ve personally bought and sold more than 130 properties of my own — and directly handled 500+ more sales for clients.
Everything I share comes from real experience:
I started HomeSellingExpert.co.uk in 2021 with my wife Amber, a qualified solicitor.
We wanted to give sellers direct access to everything I’d learned across hundreds of successful sales — and the insights that can make the biggest difference to your sale when it really matters.
Today, we run a small, expert team that applies my proven sales system to help a small number of clients sell their own homes smarter and faster.
If you're serious about selling and want it managed start-to-finish by real experts who know exactly what they're doing — we’d be delighted to help.
Over the last 18 months I invited our readers to contact me with their biggest home-selling problems.
And the feedback was overwhelming. Below, I've included hundreds of the reviews they left.
Note: The reviews below are not from sellers we took through our Accelerated Sale service. But here's why I decided to include them:
These reviews just show the impact we had in a one-off consultation... Imagine what it’s like when we’re in your corner, handling your sale from start to finish...
Matt's advice & market commentary have featured in...
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