Reviews from our clients:

Client Results: 

Check out real behind-the-scenes messages, and the results associated with them. (Click to enlarge)

87 DAYS FROM START TO FINISH.

(2.5X FASTER THAN NATIONAL AVERAGE)

"It was super quick... really just amazing."

VIEWINGS + OFFERS IN WEEK 1.

(AND SOLD FOR £30K MORE THAN EXPECTED)

"A really solid, consistent, transparent service where you know exactly what you're getting."

"I would recommend Home Selling Expert for anyone selling their property. The reduction in stress for me was huge. I've just known that you've got my back at every point."

SOLD AT FULL ASKING PRICE IN 13 DAYS

(VIEWINGS STARTED ON DAY 4)

More real client results

(Click to enlarge)

Even more real results from clients

(Click to enlarge)

FAQs

1

How is this different from using a regular estate agent?

After hundreds of sales, we learned that too much is left to chance with agents. So we built a system that takes control. We use agents only to help bring attention to your property — we do everything else.

That’s why our sales happen faster, with fewer fall-throughs, and with less stress for you. (And it’s how we can back our results with 3 real guarantees agents can’t offer.)

2

What’s included in the service?

We run the whole sale from start to finish. That means:

  • Helping value and price your home properly
  • Getting it maximum exposure,
  • Negotiating the strongest deal,
  • And seeing it through to completion.

You’ll get consistent updates, expert support at every step, and three powerful guarantees that protect your sale.

3

What kind of results can I expect?

This is the same system I used to sell my own homes 2x faster than the national average.

Clients get similar results:

  • 95% get viewings in week one,
  • Nearly half even get offers in the first week,
  • Once agreed, our sales are 3–4x less likely to fall through than with an agent,
  • And the whole process is easier and less stressful for you too.

Our process is fast, reliable, and it delivers.

4

Who will I be working with?

You’ll be assigned a dedicated sale manager from my small, hand-picked team — and they’ll be one of the best in the entire industry.

For context, I’ve personally dealt with thousands of estate agents and the reason we cap client numbers at just 25 is simple: most potential hires don’t meet the cut, and I don’t want to hire bad people just to grow faster.

So rest assured, you’ll be in extremely safe hands with my team. You’ll also have my personal oversight and support throughout as well.

5

How quickly can you get my home on the market?

Most clients are live within 7–10 days of applying. If you're accepted, we move quickly — getting valuations done, listings prepared, and buyers through the door fast.

6

What if I’m already on the market with an estate agent?

No problem. We’ll help you manage that exit — including advice on contracts and notice periods — then plan our relaunch to line up perfectly with the end of your contract.

7

Is this service available nationwide?

Yes. I’ve personally bought and sold all across England and Wales, so this process works all over.

We use a proven 3-step process to identify the best local agents — and work with them for local pricing insight and access to local buyers. Everything else is handled by our team.

We don’t cover properties outside England & Wales, but we regularly help sellers who live abroad or are managing their sale remotely.

8

What do you charge for this service?

This is a premium service — but the exact fee depends on your property and sale. If accepted, we’ll make the fee clear up front before you decide whether or not to sign up. And you only pay when your sale completes. No sale = no fee.

In terms of additional expenses:

  • We use estate agents to assist with marketing the property too, but we cover their costs.
  • So the only other expense you’ll have will be your legal fees (usually around £1,500 — £2,000).
9

Do I have to use your recommended solicitor?

No — but most clients choose to, because they complete around 20% faster and with fewer issues. We have no financial incentive for recommending them (there’s no referral fee etc).

We recommend them purely because they’re good — and because they’ll help us deliver a faster sale for you, with less effort and stress on your end.

10

What kind of properties do you work with?

Everything from flats to family homes to high-value properties. We’ll assess if your property suits the service — and if not, we’ll still offer guidance or recommend another route.

11

What happens if I apply and you say no?

We’ll still help. If our service isn’t the right fit for your sale or circumstances, we’ll point you to the best next steps — and even share free resources to help you move forward with confidence.

More things we helped clients with

(Click to enlarge)

About Us

Matthew Cooper Profile Picture - Co-Founder at Home Selling Expert
Matthew Cooper
Co-Founder
Red "open speech" icon
Matthew Cooper Profile Picture - Co-Founder at Home Selling Expert
Matthew Cooper
Co-Founder

I’m Matt Cooper. Over the past 15 years I’ve personally bought and sold more than 130 properties of my own — and directly handled 500+ more sales for clients.

Everything I share comes from real experience:

  • My background’s in finance and economics, and I’ve been featured as a media commentator in The Times, The Telegraph, BBC Radio, Financial Times, and more.
  • My free advice articles have been viewed over 2 million times.
  • In the last 18 months alone, I’ve personally advised homeowners on over £250 million worth of property sales — through hundreds of hours of in-depth consultations with sellers facing high-pressure, real-world challenges.
  • And my advice, frameworks and strategies have earned hundreds of five-star reviews on Trustpilot — for helping homeowners solve the problems their estate agents missed.

I started HomeSellingExpert.co.uk in 2021 with my wife Amber, a qualified solicitor.

We wanted to give sellers direct access to everything I’d learned across hundreds of successful sales — and the insights that can make the biggest difference to your sale when it really matters.

Today, we run a small, expert team that applies my proven sales system to help a small number of clients sell their own homes smarter and faster.

If you're serious about selling and want it managed start-to-finish by real experts who know exactly what they're doing — we’d be delighted to help.

One-off Consultation Feedback

Over the last 18 months I invited our readers to contact me with their biggest home-selling problems.

  • I spent hundreds of hours
  • Helping 572 home sellers (for free)…
  • With property sales worth around £250 million in total.

And the feedback was overwhelming. Below, I've included hundreds of the reviews they left.

Note: These are not sellers we took through our Accelerated Sale service. But here's why I decided to include them:

This is just the impact we had in a one-off consultation. Imagine what it’s like when we’re in your corner, handling your sale from start to finish...

Matt's advice & market commentary have featured in...